|Hygienalia and Pulire, partners in the cleaning and industrial sanitation industry|
|Friday, 18 March 2011 10:32|
Two marquee events, which up to today had been independent and promoted by the Asociación Nacional de Fabricantes Españoles de Productos de Limpieza e Higiene (ASFEL) and by the Italian Association of Professional Cleaning Equipment Manufacturers (AFIDAMP), have merged to efficiently cover the needs of the industry.
The objective of the agreement is to transform this appointment into the reference event for the industry in the Iberian Peninsula, further strengthening its widespread appeal in terms of the exhibition offer and the professionals who will visit the event.
In order to organise an event that would appeal to the entire industry, Hygienalia and Pulire have signed an agreement to plan a single biennial event that would bring in the whole professional cleaning and sanitation industry to the Iberian Peninsula. This led to the foundation of HYGIENALIA+PULIRE, the Professional Cleaning and Sanitation Exhibition, sponsored by ASFEL, Asociación Nacional de Fabricantes Españoles de Productos de Limpieza e Higiene, and organised by Feria Valencia, Reed Exhibitions and the Italian Association of Professional Cleaning Equipment Manufacturers (AFIDAMP).
The event will be held at the Feria Valencia exhibition centre between 31 January and 2 February 2012, thus meeting the demands of the industry. Most of the companies that supported the two individual exhibitions have expressed their intention to continue to support this new project.
The strategic and economic value of the professional cleaning industry in Spain warrants a specific, dedicated event, developed especially for this segment. Furthermore, Hygienalia+Pulire will be an innovative event, since it is being organised by the industry for the industry, with the objective of giving utmost importance to the interests of the exhibitors and professional visitors.
Josep Pinent, President of ASFEL and the Organisational Committee, made a point of underlining how "the convergence of Hygienalia and Pulire is a real positive step toward giving visibility to the variety of segments that make up the industry, increasing its importance on the market, with the specific, essential and priority objective of creating value for visitors and exhibitors. To the former and the latter, I want to say, 'See you in Valencia!' "
For his part, Toni D'Andrea, Managing Director of Afidamp Servizi, insists that "The cleaning industry has grown enormously in the past few years, internationally and in Spain. We are very pleased with the confidence that the market has accorded to us and which has allowed us, today, to accomplish such a large project. Our vocation has always been to share the efforts and the successes of a great idea with a local partner. The experience of the professionals who work every day to increase the strength of innovation on this market can translate for all of us into an important added value. Hygienalia + Pulire will be a key project not only for Spain but it will also be a splendid experience for all of us."
Hygienalia+Pulire will take advantage of the professionalism of Reed Exhibitions, world leader in exhibition organisation, and Feria Valencia, which has one of the ten largest exhibition centres in the world, and finally, Afidamp Servizi, which organises the PULIRE exhibitions in Italy, Asia, India, Turkey and Russia.
Afidamp Servizi, the commercial arm of AfidampFAB (Italian Association of Professional Cleaning Equipment Manufacturers) is specialised in organising and hosting trade shows and conventions specifically in the professional cleaning sector. International and Italian shows organised by Afidamp Servizi for nearly 30 years, marked by the PULIRE name, have become synonymous with quality and skill since these shows are designed and organised by cleaning professionals for cleaning professionals.
Reed Exhibitions Iberia is the local branch of Reed Exhibitions, as well as the main private operator in the exhibition industry in the Iberian Peninsula, where it has signed corporate agreements with Fira de Barcelona (as a joint venture with Alimentaria Exhibitions), Feira Internacional de Lisboa (FIL), Institución Ferial de Madrid (Ifema) and Feria Valencia. In Spain, Reed Exhibitions Iberia organises exhibitions in Barcelona, Madrid and Valencia, some of which include: Alimentaria Barcelona (food and beverages), Bta. (food technology) and Barcelona Degusta (tableware and dining), Expo Reclam (promotional gadgets and advertising), Hygienalia+Pulire (industrial cleaning), MedpiIberia (the Business Club for retail distribution), Sports Unlimited Valencia (the Business Club dedicated to sporting equipment and accessories) and Viscom‐Sign España (visual communication, design and graphic design).
Feria Valencia is considered the pioneering exhibition organiser and leader in Spain, on the cutting edge in Europe, whose energy, innovation, and entrepreneurship represent its distinguishing characteristics. Feria Valencia has developed its signature operating model based on its experience in organising commercial exhibitions, its understanding of the production sectors, the flexibility and ability to adapt to new needs and the involvement in the economic sectors in a diversity of exhibitions, thanks to its representation in organisational committees.
AsociaciónNacional de FabricantesEspañoles de Productos de Limpieza e Higiene (www.asfel.com), is an Association recognised and supported by ICEX as the industrial association representing the Cleaning and Sanitation Industry in Spain. This industry encompasses the residential and industrial segment, plus all the related sub-segments such as chemicals, textiles and utensils, accessories and machinery. Its reason for being is to promote national production on the international market through trade fairs, commercial missions, and informational kiosks. These activities are part of the Segment Plan developed ad hoc for this organisation and economically and institutionally supported by the ICEX.