| The cleaning industry in Russia, as compared with the countries of Europe and America, has much more modest history. In Moscow the first companies rendering the similar service appeared about 14 years ago. Firstly the demand for them appeared among foreign companies with advanced cleanness requirements.
The constructing boom in Moscow and other large cities of Russia has essentially increased demand for the cleaning companies service. At present the market potential capacity in Russia is very big. According to the data of the International Association of the cleaning industry companies, total volume of the Russian cleaning service market is valued at $ 200 - 220 million, Moscow’s share reaches $ 100 - 150 million, St. Petersburg’s share makes $ 50-60 million. But the cleaning contractors do not more than 15 - 20 % of the real estate.
The Russian market has a huge potential and is indeed one of the booming markets. Under the experts’ forecasts, during next 3 years the market will grow and make more than $ 700 million. (+250 %). Having started in 2004, the turnover of the cleaning contractors increased by 40-50 % annually.
In the experts’ opinion, the cleaning companies servicing corporate clients will increase considerably their bulks for next 5-7 years. It is difficult to forecast growth rates, however, in Moscow, the market grows now on the average 30-40 % annually, and there are no conditions for slowing down foreseen.
In autumn 2007 Primexpo (ITE – organiser of the leading international exhibitions in the North West of Russia) and Afidamp (the Association of Italian Producers and Distributors of Cleaning Equipment) signed an agreement that led at the solution about holding the exhibition ExpoClean in 2008 under the brand ExpoClean Pulire that will take place in Moscow from 2nd to 4th December.
The ExpoClean exhibition, which has been held annually in Moscow since 1999, is one of the leading projects in the cleaning industry world in Russia.
ExpoClean Pulire will extend on the floor space of more than 11 000 sq.m. In 2007 the exhibition gathered 165 companies – exhibitors from 14 countries of the world. ExpoClean brand is known both in Russia and in the CIS countries and hold the cleaning industry exhibitions in St.-Petersburg, Moscow, Baku (Azerbaijan), Almaty (Kazakhstan) and Kiev (Ukraine).
The cooperation between Primexpo and Afidamp will create a wide range of synergies that will give to Expo Clean PULIRE show a powerful impact for further development of the cleaning industry market in Russia and become a strong factor for increasing the interest in the exhibition in terms of professional visitors.
On the base of the opinion of : Edward Strachan, General Director of the company Primexpo, Toni D'Andrea, Managing Director of AFIDAMP, Victoria Kozlova, Project Manager of Primexpo Cleaning trade fairs division, ExpoClean Pulire is an important step and it is a unique opportunity to enter the Russian Market.
ExpoClean Pulire is a window of potential for all the European countries like Germany, Italy, Spain, UK, to create or consolidate their own business and the fair is the ideal platform to meet the Russian distributors who are ready for a strict cooperation with the foreign suppliers directly.
The alliance between the two biggest trade show organizers in Russia and Italy will grant: quality of visitors, exhibitors coming from 14 countries of the world, opportunity to establish a 360 ° business in one of the biggest countries in the world.
Press office
Afidamp Servizi srl |
