Afidamp Servizi

After the success achieved in 2007, Clean PULIRE has recommenced in an exemplary manner, and the data confirm the positive exit of the Indian manifestation.

Still a year to go before the next manifestation, and we are already thinking of incrementing the exhibition area. In the present critical economical situation we are going through, as always  the most qualitatively appropriate choices are distinguished.

As the second Asian engine after China, India boasts a strong economical growth, slower in the integration throughout international circuits, but with a much higher specialization in computer technology which allows it to offer integrated solutions and increasingly competitive products.

It's important to begin a relationship of collaboration with a country that for its market potential and growth is one of the most interesting in the ‘world context’ and the choice to look towards this market with products of quality, expressions of Made in Italy, which are perfectly compatible with the need to buy products of the medium-high range and strongly characterizes Italian production compared to "foreign competitors”. The 'made in Italy' boasts an excellent image as it is recognized as being of superior quality and well established world wide.  

The reference target is towards the high-medium range of citizens that have a strong cultural awareness and a specific identity in the choices of products. In substance, the ‘wealthy’ customer searches for ‘special’ products, distinguishing efficiency, quality and design from traditional Indian products, also in the light of the fact that a clear, increasingly emerging trend towards ‘international’ and greater willingness to spend more in terms of quality investment.

The market of ‘cleaning’ in India is still young, because it is a country that is  emerging and is still forming. For this very reason it will take several years before a product of such high standards and impeccable quality is thoroughly appreciated.

Mumbai is certainly the ‘guide City’; the city is leader for both ‘initiatives’ and the ‘ability of investment’.
Delhi is perhaps a more traditional city, closer to the Middle-East, whilst Bangalore and Chennai are more modern with strong ties with the USA and Singapore. The local situation mainly consists of small local industries. The situation is in strong evolution also from effect of a very strict regulatory system, since 1999, are becoming  progressively more and more flexible.

We are looking forward to your presence in the next edition of Clean India PULIRE from 12th to 14th November 2009

Afidamp Servizi
Press Office
www.cleanindiapulire.com